"First Aid, A Chance at Life" — national first-aid campaign reaches 5,612 teaching staff

In June 2023, Ascendia launched "First Aid, A Chance at Life" — a 21-day national public-interest e-learning campaign delivering first-aid training to Romanian teaching staff. Three modules were authored in LIVRESQ and delivered via CoffeeLMS at formare.elearning.ro: adult first aid, first aid for children and infants, and special situations including epileptic episodes, severe allergic reactions, and multi-casualty response. The programme was operated under a five-partner public-health consortium and its outcomes were filed as a BVB current report on 29 August 2023.

Session 1 ran from 20 June to 31 July 2023 and closed with 5,612 teachers enrolled. Of those, 3,637 accessed course content — a 64.8% content-access rate. Enrolled participants logged 8,311 learning hours in aggregate. 7,824 in-platform feedback entries were collected across the three modules, and 99.05% of completers rated the content as useful.

Per-module results: the adult first-aid module recorded 82% completion and 3,043 feedback submissions; the children and infants module recorded 66% completion and 2,474 feedback submissions; the special situations module recorded 62% completion and 2,307 feedback submissions. The curriculum covered CPR technique, automated external defibrillator (AED) operation, haemorrhage management, fracture first response, and paediatric airway-obstruction protocols.

The consortium was structured around five partners. Ascendia led content production and CoffeeLMS delivery; InfoCons coordinated public communication; the Bucharest-Ilfov Ambulance Service and the National Ambulance Trade Union Federation Romania provided clinical authority and curriculum validation; Bucharest Rescue Society contributed emergency-response expertise; and Edupart (National Parents Federation) connected the programme to the teaching community it served.

Sorin Mierlea, President of InfoCons, recorded: "We are delighted to be alongside an efficient team in promoting vital information. The campaign brought us together to support the educational system and the safety of teaching staff. Results exceeded our expectations."

Alis Grasu, General Manager of the Bucharest-Ilfov Ambulance Service, recorded: "The knowledge and skills acquired by participants have become a priceless resource for educational institution staff. Through the partnership with Ascendia, we took this initiative to the next level. Over 5,000 people from education benefited from quality content."

Gheorghe Chiș, President of the National Ambulance Trade Union Federation Romania, recorded: "The contribution of education to public health cannot be underestimated. With over 5,600 teachers involved in just this session, we see a safer Romania in the future. This campaign is a clear example of how education can overcome barriers."

Nicoleta Nedea, President of Bucharest Rescue Society, recorded: "A true triumph of collaboration and dedication to education. We are honoured to be part of this initiative that changes lives."

Iulian Cristache, President of the National Parents Federation – Edupart, recorded: "Education is the key to creating a safer and better-prepared community. The campaign was a significant step toward this objective — offering teachers confidence and essential knowledge to respond efficiently in emergencies."

The campaign's outcomes were disclosed as a BVB current report on 29 August 2023. For institutional evaluators, the reach figures — 5,612 teachers enrolled, 8,311 learning hours, 99.05% satisfaction — are not marketing assertions; they are public-record data submitted under capital-markets governance obligations to the Bucharest Stock Exchange.